Thursday, June 25, 2009

Using Promotional Products to Market Your Small Business

In today's world, it's hard for any business to attract potential customers. Promotional products offer an opportunity to get your company's name in front of potential clients in a cost effective manner.

Promotional products can range from coffee mugs, calendars, baseball caps, first aid kits, household accessories, and food items such as candy and nuts.

First and foremost, think about what you want these products to do for your business. Have a clear goal in mind. Are you opening up a new satellite store? Is it a grand opening? Or are you just trying to stay visible with your current clients.

Next, set a budget. Avoid overspending. You can still get your point across with a small budget. On the same note, recognize limited shelf life. Don't overstock! New and trendy products are always available. Talk to your promotional rep about this.

Seek out partnerships to share the cost. For instance, a title company and mortgage consultant can share space on an item (they are compatible) and in turn share the costs.

At the beginning of each year, set up a budget for your advertising and promotional items and then discuss with your promotional rep who can advise you on the most cost effective way to keep your name in front of your clients all year long. Items can be small, cost effective and targeted to get the most bang for your buck. Sometimes a postcard is enough.

Patricia Desiderio, owner and founder of Patty's Promotions (div. of Patty's Gifts and Baskets LLC).

This article was written by Patricia Desiderio, founder and owner of Patty's Promotions (div. of Patty's Gifts and Baskets LLC). Patty's Promotions is a full service promotional distributor. Patricia writes articles for various organizations and small businesses.
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Thursday, June 18, 2009

Press Release

The Harford Business Ledger