Tuesday, November 29, 2011

13 Booth Boosting Ideas for your 2012 Trade Show

  1. The most effective giveaway idea fills a practical need.
  2. Consider the staying power of the giveaway.
  3. Draw potential clients to the booth with prize wheels, scratch off cards.
  4. Have ample supply of giveaways for each visitor.
  5. Use high quality cost effective items.
  6. Make sure you assign an ideal booth staffer – enthusiastic and knowledgeable.
  7. Outline your goals and objectives so you are prepared for your audience.
  8. Attractive booth layout is key.
  9. Use technology to gather info. In today’s world, with technology so advanced you can form your lists of potential clients at the trade show to save you time when returning to the office.
  10. Send out handwritten notes to clients asking them to partake in the trade show.
  11. Do not forget to approach and engage the potential client. Your staff should try and identify their needs.
  12. Offer a discount or special for ordering at your booth.
  13. Last but not least, use the tools at your fingertips. Use social media to send out notices to your clients that you are participating in a trade show to get the most foot traffic to your booth as you can.

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